As professionals, graphic designers are communication strategists who combine aesthetic judgement with project management.Typically this process involves four phases:

1. Project Planning & Familiarization

• Client conferences to establish goals scheduling and budget, as well as content requirements, visual requirements and production considerations.
• An extensive review of business plan and marketing strategy is often necessary.

2. Concept Development

• Design proposal and rough layout for the client’s evaluation and approval. This usually includes preliminary specifications for typography, photography or illustration, paper, and printing technique.
• Refinement of design proposal and preparation of revised and more detailed sketches (comprehensives) for final approval.

3. Production & Implementation

• Direction of typesetting, photography and illustration.
• Preparation of rough assembly incorporating typography,
• Photography, charts, etc.
• Ongoing client liaison for proofreading and correction purposes.
• Assembly of “camera-ready artwork” (computer files).
• Preparation of detailed printing specifications.