1. Meeting and discussion

The graphic designer* meets the client and is given a briefing (detailed description of what is asked). Together they decide on the best mode of communication for the target group and the intended goals, as well as any practical adjustments needed. Graphic design is a series of problems that have to be solved through creativity, innovation and expertise. A correct understanding of the client’s product or service and aims, the competition and the target group translates into a visual solution created on the basis of how form, colour, images, typography and space are handled, combined and used. AGDA

2. Analysis and offer

The designer determines the resources to be used and puts forward their offer. Once an offer is accepted, a timetable is established and work can begin.

3. Interpretation and creation

The designer analyses and interprets the client’s requirements, and gives it the appropriate visual form.

4. Production and completion

After approval from the client, the designer calculates the resources described in the offer and ensures quality monitoring throughout production until delivery of the completed product (website, printed material, etc.).