1. Meeting and discussion The graphic designer* meets the client and is given a briefing (detailed description of what is asked). Together they decide on the best mode of communication for the target group and the intended goals, as well … Continue reading →

You should consider a call for projects only if you are obliged to for professional reasons or if you want graphic input for your project (and if your budget allows). Nowadays designers are called to competitions and pitches even though … Continue reading →

1 – Face to face & observe Talking is the best way of understanding what you want. Get friends, family, colleagues, traders and restaurateurs involved. The public arena is an inexhaustible source of inspiration. Check your favourite sources: books, magazines, … Continue reading →

The client chooses the designer. By taking the time to make the right choice, they can be sure of having the best relationship with this important professional partner. Points to remember when choosing: References, experience Personal, artistic and philosophical affinities … Continue reading →

This is exactly the same question as when you wonder why you call in a professional in any given area. Think about it for a second… Why have an architect design your house? Why have a notary draw up a … Continue reading →

Graphic design is art applied to life. It covers many areas, giving it a specific and increasingly significant role in our society: a cultural, commercial and social role that influences everything around us, the private and public spheres alike. Designers … Continue reading →

From dawn to dusk we come into contact with a phenomenal amount of more or less ordered and relevant graphic signs that stimulate our senses and mould the way we see the world and define the world itself. Wherever we … Continue reading →

This site gives you the tools to better understand what design is all about and how cooperation between graphic designers and their main interlocutors can be optimised. By sharing our knowledge we hope to initiate an exchange of views on … Continue reading →

This first initiative aims to provide information. This site gives you the right tools to find your graphic design partner. If everything works out, it will increase your visibility. Your target audience will be enticed, surprised and tempted. On one … Continue reading →

Our association is made up of many agencies and independent graphic designers. This site is our first joint initiative. This is the first step in a broader initiative aimed at promoting our profession. We all felt the need to explain … Continue reading →