Graphic design is art applied to life. It covers many areas, giving it a specific and increasingly significant role in our society: a cultural, commercial and social role that influences everything around us, the private and public spheres alike.

Designers have a wide range of tools at their disposal (words, photos, pictures, numbers, graphics) to communicate information in a specific context. They create a visual language that sends a message efficiently and appropriately.

N.B. Defining graphic design is difficult for two reasons. Firstly, it is a profession based on infinite communication. Secondly, overlapping disciplines and profound technological developments mean that lines are blurred and the number of players constantly on the rise.